The big day is finally here—your affiliate product is launching!
After the pre-launch emails have built up anticipation, the launch day email serves to announce the official release and motivate your audience to take immediate action.
Well-crafted launch day emails can make a significant impact on sales, conversions, and your overall affiliate marketing success.
This guide will help you create an effective launch day email sequence, ensuring your audience is ready to engage with and purchase the product you’re promoting.
These templates are also useful for career shifters and others transitioning into affiliate marketing who are eager to see results.
1. The Official Launch Announcement Email
This is your most important email on launch day. It’s the moment when you reveal that the product is now available for purchase. The focus here is to drive excitement, convey urgency, and include a clear call to action.
Template
Subject: It’s Finally Here—[Product Name] is Now Available!
Hi [First Name],
The moment we’ve all been waiting for is finally here! [Product Name] is now live and available for purchase.
If you’ve been searching for a way to [solve a problem or pain point, especially for career shifters], then this is your golden opportunity.
With [Product Name], you’ll be able to:
- [Key Benefit #1, e.g., Break free from the 9-to-5 routine]
- [Key Benefit #2, e.g., Start earning passive income through affiliate marketing]
- [Key Benefit #3, e.g., Build a sustainable online business]
But don’t wait too long—this launch offer is only available for a limited time.
[Insert Call to Action Button: Get Access Now]
Best regards,
Mike
Why it works
This email strikes the perfect balance between excitement and urgency. The benefits listed focus on transformation, particularly appealing to individuals ready to switch careers and embrace affiliate marketing.
2. Urgency-Driven Launch Email
This email is perfect for adding a sense of urgency to your launch by emphasizing that the offer is limited or that the product may sell out fast. You’re encouraging quick action and helping your audience feel the fear of missing out (FOMO).
Template:
Subject: Act Fast! [Product Name] is Flying Off the Shelves
Hi [First Name],
It’s only been a few hours since we launched [Product Name], and the response has been incredible!
We’re already seeing [product/tool] being snapped up, and I didn’t want you to miss out on this amazing opportunity to [solve the audience’s problem or pain point].
If you’ve been looking for the perfect solution to:
- [Benefit #1, e.g., Start your affiliate marketing journey]
- [Benefit #2, e.g., Escape the 9-to-5 grind]
- [Benefit #3, e.g., Achieve financial freedom]
Now is the time to act!
The special launch pricing won’t last forever, so make sure you grab it while it’s still available.
[Insert Call to Action Button: Claim Your Spot Now]
Best regards,
Mike
Why it works
This email taps into FOMO by suggesting that the product is selling fast and may not be available for long. It gives the audience a compelling reason to act immediately, driving urgency.
3. Last Chance to Buy on Launch Day
Your last email for launch day should give one final push for those who haven’t taken action yet. Let your audience know that this is their last opportunity to grab the product at the special launch price or before it sells out.
Template:
Subject: Last Chance! Get [Product Name] Before It’s Gone!
Hi [First Name],
This is it—your last chance to grab [Product Name] at the special launch price!
If you’ve been thinking about starting your affiliate marketing journey or making a career shift, there’s no better time to invest in a product that will help you do just that.
Here’s what you’ll get with [Product Name]:
- [Benefit #1, e.g., Step-by-step affiliate marketing training]
- [Benefit #2, e.g., The tools you need to build a thriving online business]
- [Benefit #3, e.g., Guidance to earn passive income from anywhere]
But hurry, this exclusive offer ends at midnight.
[Insert Call to Action Button: Secure Your Spot Now]
Best regards,
Mike
Why it works
This email appeals to last-minute buyers and procrastinators by adding urgency and creating a final opportunity for them to act. It encourages action before the window closes.
4. Bonus Offer Email (Optional)
You can enhance your launch day campaign by adding a bonus offer email. This email should let your audience know that if they act fast, they’ll receive a bonus or extra incentive along with their purchase. This can push those on the fence to commit.
Template
Subject: Bonus Alert! Get [Product Name] + Exclusive Bonus for a Limited Time
Hi [First Name],
To celebrate the launch of [Product Name], we’re throwing in an exclusive bonus just for you—but only if you take action before [specific deadline].
Here’s the deal: When you grab [Product Name] today, you’ll also get:
- [Bonus #1, e.g., Free access to an exclusive course]
- [Bonus #2, e.g., One-on-one coaching for your first month]
This is a limited-time offer, so don’t miss out on this incredible opportunity to get even more value from [Product Name]!
[Insert Call to Action Button: Get Your Bonus + [Product Name] Now]
Best regards,
Mike
Why it works
Adding a bonus increases the perceived value of the product and can convince hesitant buyers to make a purchase. It also encourages immediate action due to the time-sensitive nature of the offer.
Additional Tips for Launch Day Emails:
- Clear and Compelling CTAs: Make sure your call to action is prominent and easy to click. Use action-oriented language like “Get Access Now” or “Claim Your Spot.”
- Emphasize Urgency: Use words like “limited time,” “exclusive,” and “act fast” to motivate action.
- Focus on Benefits: Continue to emphasize the core benefits and transformation the product will bring, particularly for career shifters looking for financial freedom and flexibility.
Conclusion
These Launch Day Email Templates will help you create a high-impact launch day strategy that can drive engagement and sales.
By building anticipation and creating urgency, you can increase the chances of your audience purchasing the affiliate product on launch day.