Post-launch follow-up emails are essential for keeping your audience engaged after the initial product launch.
These emails remind your subscribers about the product, provide additional value, and motivate them to take action if they haven’t yet.
This stage is vital for driving conversions from people who may have missed the launch or need more convincing.
Key Components of a Post-launch Follow-up Email
Friendly Reminder
Some subscribers might not have seen the initial launch email, so a follow-up email serves as a gentle reminder.
Use this opportunity to quickly recap the product benefits and the urgency (if any) around making a purchase.
Example
“Hey [Name], we noticed you haven’t taken advantage of our [Product Name] offer yet. Here’s a quick reminder of why it’s perfect for you!”
Address Potential Objections
At this stage, it’s helpful to address common reasons why someone might not have purchased yet. Include customer testimonials, FAQs, or an additional discount to help overcome objections.
Example
“Still on the fence? Here’s how [Product Name] is already making a difference for others like you!”
Add Value (Bonuses or Extra Content)
To give more reasons for your audience to take action, offer additional bonuses or exclusive content that complements the product.
These bonuses create a sense of added value and can help push those who are undecided.
Example
“As a thank you for being part of our community, we’re offering a bonus [eBook/guide] when you purchase [Product Name] within the next 48 hours.”
Create Urgency
Post-launch follow-up emails can drive conversions by emphasizing urgency. Limited-time offers or expiring bonuses create a sense of urgency, encouraging subscribers to act quickly.
Example
“Don’t miss out! This exclusive offer ends in [X] hours, so act now before it’s too late!”
Strong Call-to-Action (CTA)
The email should end with a clear, compelling CTA, prompting readers to click through and make a purchase. Ensure your CTA stands out visually and is persuasive enough to inspire action.
Example
“Ready to transform your business with [Product Name]? Click here to get started today!”
Sample Structure for Post-launch Follow-up Email
Subject Line:
“Just a Friendly Reminder: [Product Name] is Still Available!”
Email Body:
Hi [Subscriber Name],
We noticed you haven’t taken advantage of our [Product Name] offer yet! Here’s a quick recap of what makes it the perfect solution for you:
- [Benefit 1]
- [Benefit 2]
- [Benefit 3]
Need more proof? Check out what some of our early adopters are saying:
“[Testimonial]”
“[Testimonial]”
And here’s a special bonus just for you! If you purchase [Product Name] within the next [X] hours, you’ll also get access to our exclusive [bonus content].
Don’t wait too long, though—this offer won’t last forever! Click the link below and grab your copy today!
[Strong CTA Button]
Conclusion
Post-launch follow-up emails help maintain the momentum of a product launch, keeping your audience engaged while nudging them to take action.
By addressing objections, adding value, and using urgency, these emails can convert undecided subscribers into buyers.
These types of emails are especially important for career shifters—like those transitioning out of corporate jobs and into affiliate marketing—who may need additional touchpoints before making a commitment.
Use each follow-up to remind them how your product can support their entrepreneurial journey and offer them a path to a more flexible, boss-free lifestyle.